EA7 EMPORIO ARMANI – MILANO MARATHON’s details have been unveiled
Milano Marathon’s 17th edition, the great running event set up by RCS SSD Active Team – RCS Sport, scheduled on Sunday, April 2nd, in the heart of Milan, has been presented this month at Armani/SILOS. Armani/Silos is the exhibition space inaugurated last April 30th, 2015 on the occasion of the 40 years’ birthday of “Giorgio Armani” company, which currently hosts Emotions of the Athletic Body, photo display celebrating sport and athletes who always face new challenges and know how to move people. An amazing location by virtue of collaboration with EA7 Emporio Armani, Title & Technical Sponsor for the next two years.
Brand new EA7 Emporio Armani technical T-Shirts have been drawn in two colors – one for the marathon and one for the relay – and will be worn by all runners, professionals and amateurs, from the start to the finish line. Furthermore, for the first time in the history of the competition, the T-shirt of the marathon will be also fitted women’s sizes.
The route – completely rebuilt by the living athletic legend Haile Gebrselassie – starting and finishing in the center of Milan, is one of the most appreciated by Italian and international runners. It is a constantly improving circuit, able to combine speed and technical fluency with landscape beauties, allowing all participants to admire the most beautiful views and the most important historical monuments of the city: from the Duomo to La Scala, from the “Arco della Pace” to the “Castello Sforzesco”, up to the modern skyscrapers belonging to “new Milan”. Next edition will also present a significant change in the outer part of the route, for the good of both runners and road accesses. Important modifications will also address the first and third turning points of the relay, which will be moved even closer to the Milanese underground.
“Thanks to the wonderful path and to other new features this year, Milan is about to become the Italian running capital” stated the new Councillor for Tourism, Sport and Leisure Roberta Guaineri, unveiling the decision taken by the Municipality to give all runners free underground access on race day, an important welcome from the city towards athletes.
Another novelty of Milano Marathon’s seventeenth edition is the Marathon Village, which will be located in 2017 at the MiCo Lab, a 4,000 square meters exhibition inside Fiera Milano Congressi’s north wing.
The true star of the event will be Milan, which is becoming more and more attractive and “symbol of an international city projected towards future”. The capital of Lombardy region has been able to renew and evolve itself over the years both in its structural asset and in contents. So has done the marathon, as represented by the new adv campaign, perfect balance between sports and city. The pay off Run Fast Live Cool, beyond characterizing the circuit as “one of the fastest of all marathons”, gives the idea of the new strategic mood in communication, i.e. the strong bond with the city.
Of course, Milano Marathon couldn’t come without charity projects and initiatives dedicated to children and to individual runners. For the eighth year in a row, the marathon will be run side by side with the Europ Assistance Relay Marathon, relay race devoted to 4 members teams. The connection between sports and solidarity is one of the distinctive elements of the Milanese competition, more and more oriented to follow an Anglo-Saxon model: “run, donate, win” is in fact the claim of Charity Program. In 2016, the fundraising reached almost 1 million Euros, once again consecrating the race as the most important single Italian sporting event for fundraising activities.
The 17th edition of Milano Marathon will start from Corso Venezia on Sunday, April 2nd, 2017. Registration is open here.